When you’re in the midst of your email marketing campaign, the last thing you want to see is a notification that your MailerLite account has been terminated. This can be an alarming situation, especially if you’re not quite sure why it happened. Here’s a guide on why your account might be suspended, what to do in such a case, and how to avoid it in the future.
How it Can Happen
One major reason for account termination is a high bounce rate. A “bounce” in email marketing terms refers to an email that couldn’t be delivered to the recipient’s inbox and, as a result, is sent back or ‘bounced back’ to the sender. MailerLite, like many other email service providers, monitors the bounce rates of its users’ email campaigns. If your bounce rate is excessively high, it can signal to MailerLite that your email list might contain many invalid or non-existent email addresses, which is a red flag for spamming activities. Hence, to maintain the integrity of their service, MailerLite might terminate your account.
What to Do when your MailerLite account is suspended
- Contact MailerLite Support: The first step is to get in touch with MailerLite Support. Explain your situation and ask for the reason behind your account termination. If it was due to a high bounce rate, they would typically provide you with the details.
- Explain Your Case: If your account termination was due to a genuine mistake, explain this to MailerLite Support. For instance, if you had inadvertently imported an old or unclean email list which led to a high bounce rate, let them know. Honesty is key here.
- Provide a Solution: Show MailerLite that you’re taking steps to rectify the situation. This could be by cleaning your email list, segmenting your audience better, or implementing double opt-in for new subscribers.
How to Avoid getting your MailerLite account suspended
- Maintain a Clean Email List: Regularly clean and update your email list. Remove any addresses that bounce, unsubscribe, or don’t engage with your emails. This can significantly reduce your bounce rate and improve your email deliverability.
- Use Double Opt-In: Implement a double opt-in process for new subscribers. This process requires new subscribers to confirm their email address before they are added to your list, ensuring that the email address is valid and that the subscriber truly wants to receive your emails.
- Segment Your Audience: Send relevant emails to segmented groups within your audience. This can increase engagement rates, reduce bounce rates, and decrease the chances of your emails being marked as spam.
Remember, prevention is better than cure. Keeping your email list clean, using double opt-in, and ensuring your emails are targeted and relevant to your audience can help avoid the unfortunate situation of having your MailerLite account terminated.
In conclusion, while having your MailerLite account terminated can be a major setback, it’s not the end of the world. By understanding the reasons behind it, taking appropriate steps to address the issue, and implementing measures to avoid it in the future, you can turn the situation around and continue with your email marketing campaigns.