Hello, fellow email marketing enthusiasts! As an entrepreneur, understanding the pricing of your email marketing tool is crucial. Today, we’re going to dive deep into the pricing structure of MailerLite, a tool that’s won the hearts of many for its user-friendly interface and powerful features. This comprehensive guide will help you navigate MailerLite’s pricing, so you can find the plan that fits your budget and needs. Let’s get started!
Overview of MailerLite Pricing
MailerLite’s pricing structure is as clear as a calm sea. It’s based on the number of subscribers you have, with plans starting at $0 for up to 1,000 subscribers. As your subscriber count grows, so does the cost of your plan. But fear not! With each increase in price, you gain access to more features and capabilities.

Free Plan
MailerLite’s free plan is a great starting point for those just dipping their toes into the email marketing waters. It allows up to 1,000 subscribers and includes features like email campaigns, basic templates, and simple automation. However, it does come with limitations, such as MailerLite branding on your emails and a lack of live chat support.
Tip: The free plan is a great way to test the waters and see if MailerLite is the right fit for you.
Paid Plans
As your subscriber list grows, you might find yourself needing more firepower. That’s where MailerLite’s paid plans come in. Starting at $9 per month for up to 1,000 subscribers, these plans offer additional features like removing MailerLite’s branding, advanced automation, and priority support.
Here’s a breakdown of MailerLite’s paid plans:
- Up to 1,000 subscribers: $9/month
- 1,001 to 2,500 subscribers: $15/month
- 2,501 to 5,000 subscribers: $29/month
- 5,001 to 10,000 subscribers: $47/month
And so on. Each tier offers the same features, with the price increasing based on the number of subscribers.
Tip: MailerLite offers a 30% discount if you opt for annual billing instead of monthly.
Growing Business and Advanced Plans
MailerLite offers two types of paid plans: ‘Growing Business’ and ‘Advanced’. The ‘Growing Business’ plan includes all the features of the free plan, plus a few extras like live chat support, custom HTML editor, and promotional pop-ups. The ‘Advanced’ plan includes all the features of the ‘Growing Business’ plan, plus advanced features like a dedicated IP address, newsletter templates, and MailerPro access.

MailerLite Add-ons
In addition to its standard plans, MailerLite offers add-ons that you can purchase to enhance your email marketing capabilities. These include:
- Dedicated IP: For $50/month, you can get a dedicated IP address. This is beneficial if you’re sending large volumes of email and want to maintain your sender reputation.
- SitesPro: For an additional $10/month, you can remove MailerLite’s branding from your landing pages and pop-ups, and get access to advanced Sites features.
- Email Templates: MailerLite offers custom email template design services starting at $100 per template.
These add-ons can provide additional value, dependingon your specific needs and goals.
Is MailerLite Worth the Price?
So, is MailerLite worth the price? As an entrepreneur, I understand the importance of getting the most bang for your buck. And in my experience, MailerLite delivers. With its affordable pricing tiers, robust features, and user-friendly interface, MailerLite offers excellent value for businesses looking to make waves in email marketing. Whether you’re a small business just starting out or a large enterprise with a vast subscriber list, MailerLite has a plan to fit your needs and budget.
Conclusion
In conclusion, understanding the pricing of your email marketing tool is crucial for your business’s bottom line. MailerLite, with its straightforward pricing and powerful features, offers a great return on investment for businesses of all sizes. So, if you’re navigating the waters of email marketing, consider setting sail with MailerLite. With its affordable pricing and robust features, it’s a tool that can truly help you take your email marketing to the next level.